In what areas does Google look for keywords? There are 3 documented areas; URL, Title, and the body of your content. How does Google find the keywords in URLs? Does the order of the keywords matter? Rob Howard answers these questions and more in his post SEO & ASP.NET: Put keywords in the URL. If you're at all interested in SEO I recommend taking a look. I haven't read the entire series yet but it appears to be extremely informative and an easy read.